Client
CREDIT UNION

Agency Collaborator
IDEA

Director
John Gleeson

Producer
Sarah Keogh

Post-Production
Ciarán Flanagan

Current Account

Finally, a real choice.

This is a game changer. All the conveniences and services that you’d require from a bank, now available from your local credit union.

However, the key differentiator underpinning the Credit Union offering is that all important word in business - Trust.

Credit Unions are not-for-profit and exist only to serve their members. You can’t say that about any bank. They are embedded in their communities and pride themselves on their face to face customer experience. None of that phoney ‘Your call is important to us…’ as you wait for 15 minutes to get through to some anonymous call centre. This is banking as it should be - personal, trusting and local. Add to that transparency about fees and charges and you’re onto a winner.

Finally a real choice. Log on to currentaccount.ie to find out more.

It’s wonderful to make a TV commercial for a service that you truly believe in. This was one of those occasions. Working with the great guys and gals in IDEA, we researched, conceptualised, planned and executed an amazingly effective TV campaign together. Creative collaboration at its best.