Bill Dowling/John Gleeson
A PROMISE FOR LIFE
Who we are.
Abbott Ireland wanted to communicate its position in 21st century Ireland.
From our collaborative conversations with Abbott, we devised a video strategy based around a core brand video demonstrating the scale and depth of Abbott in Ireland as well as its heritage and history, culture of investment in Ireland, its corporate citizenship and its position as a high tech science and engineering company.
We envisaged that this core video would be modified and customised for the 11 individual Abbott Ireland sites across the country – showcasing the unique operations and products being manufactured or the commercial services provided at each site. The production value of these videos needed to reflect the same high levels of quality that Abbott affords to its product range and branding.
Each Abbott location in Ireland was visited to capture a variety of situations and site layouts.